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Venture Capital: growth strategies for 2020



Using network

  • Engaging and interacting on forums and online communities.

  • Partnering with brands and social medial influencers (e.g. TikTok, Instagram, Youtube, Snapchat, Facebook, blogs).

  • Leveraging existing network (such as family members, colleagues, friends, networks on Linkedin).

  • Building new network (such as meeting leaders in the industry, people at a networking event, etc).

Improving existing format

  • Make signing up as easy as possible.

  • Redistributing text to other pages and simplifying the homepage.

  • Optimizing social media brand/ online presence: by updating cover, bio, profile picture, feeds, etc.

  • SEO and Google Analytics.

  • Creating viral-loops within the app: inviting friends option.


Extra tools for extra boost

  • Side project marketing: building a tool or microsite related to your main product and then cross-promoting.

  • Blogging: post interesting content on personal blogs and official company blog.

  • Offering a free plan with a lot of open source tools.

  • Link bait posts: providing quality content so that other websites will naturally reference/link to your website.

  • Continuously uploading and sharing content on social media platform and blogs.

Reference:


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